In 1967, master of bubblegum Joey Levine had started writing with Artie ('Under The Boardwalk') and Kris Resnick, a collaboration that was to produce practically every song in the bubblegum genre. But first, in the spirit of the age, they produced their masterwork: "Id Music" by The Third Rail. An orchestral psychedelic adventure into denunciation of the advertising fuelled culture of 1960's America.
One of the most pointed barbs, 'Run, Run, Run' was--incredibly--a hit single. Known by everyone as a highlight of Lenny Kaye's seminal "Nuggets" album, it leads off this re-done and intensified Revola classic of softpop/psychedelia. 'Run...' was the sound of superpop advertising jingles biting the hand that fed them.
This release features the full album and single mixes as well as the impossibly rare follow up singles which just got more and more wicked, though in theory, still impossibly commercial! This is one of the most unusual protest records of the 1960's, attacking the enemy from the inside with it's own weapons....and doing it better! It is in addition also a beautiful sounding record to boot, with extensive liner notes by Dawn Eden and Joey Levine.
The Third Rail - Id Music (1967 US Psych Pop Rock)